Tag Archives: idea

Saturday, 16 June, 2007

How To Be Happy AdWords Experiment

After I read Michael Anthony's Free E-Book on How to be Happy and Have Fun Changing the World, and knowing that he invests in Google AdWords to share it to the world, I came out with an idea to do something similar to test out Google AdWords.

A summary of my AdWords result. (only enabled on Google-search network)

ad group

clicks

impressions

ctr %

avg cpc

avg. pos

happy

118

2393

4.93

0.04

3.5

unhappy

15

1249

1.20

0.10

4.3

Keywords and Ads Variations summary

Keyword

clicks

impressions

ctr %

avg cpc

avg. pos

"how to get happy"

75

882

8.50%

$0.04

1.9

"how to be happy"

38

1,174

3.23%

$0.04

4.1

unhappy (with negative keywords)

15

1,250

1.20%

$0.10

4.3

Ads Variations

 

 

 

 

% Served

happy ad group

 

How to Be Happy
Learn How to Be Happy
Free Ebook, Download Now!
HowtoBeHappy.org

74

1,289

5.74%

 

53.9%

How to Be Happy
Learn How to Be Happy
by living the Daily Affirmation
HowtoBeHappy.org

44

1,104

3.98%

 

46.1%

unhappy ad group

 

I want to Be Happy
Be Happy. Take Control of your Life
Free Ebook, Download Now!
HowtoBeHappy.org

8

643

1.24%

 

51.4%

Want to Be Happy?
Learn How to Be Happy
Free Ebook, Download Now!
HowtoBeHappy.org

7

576

1.21%

 

46.1%

A one line summary of his book :)

Daily Affirmation: I am always truthful, positive and helping others!

Tags: Advertising, adwords, Google, Google-search, idea


Posted in Psychology , Marketing


Tuesday, 22 May, 2007

Learning while we sleep and dream

From PhysOrg.com.

Suppose you have a lot of information and you want to put it together so it makes sense. Here’s a suggestion from psychologists at Harvard Medical School — sleep on it.

“But remembering lots of facts is not the only or even the main function of memory,” says Walker, a sleep expert who works at Harvard-affiliated Beth Israel Deaconess Medical Center. “The key to solving problems and generating new ideas involves how those facts are put together into a bigger picture, one we’ve not seen before.”

Walker suspected that big-picture work, too, is best done on the back of sleep, at least one purpose of which is to consolidate information. He got together with Jeffrey Ellenbogen, a sleep neurologist at Brigham and Women’s Hospital, and other colleagues to test the idea.

“Our results strongly imply that sleep is actively engaged in the cognitive processing of our memories,” Ellenbogen adds. “Knowledge appears to expand both over time and with sleep.

Walker says he likes the idea of meditation as a state “when different kinds of information cocktails are being mixed in the brain, another way of brewing new generalizations and ideas. If this is true, it opens the exciting possibility of manipulating brain states to help us solve problems and learn.”

Other research has shown that memories seem to be consolidated both during dreamless sleep at the beginning of the night and during dreams that usually occur later. How does this tie in with the conversations between hippocampus and cortex? One idea is that new memories move out of the hippocampus and into the cortex during dreamless sleep earlier in the night. When new and old memories meet, they mix in bizarre and novel ways we call dreams.

My experience seems to affirm this.

Tags: memory, dream, idea


Posted in Psychology