After I read Michael Anthony's Free E-Book on How to be Happy and Have Fun Changing the World, and knowing that he invests in Google AdWords to share it to the world, I came out with an idea to do something similar to test out Google AdWords.
A summary of my AdWords result. (only enabled on Google-search network)
ad group
clicks
impressions
ctr %
avg cpc
avg. pos
happy
118
2393
4.93
0.04
3.5
unhappy
15
1249
1.20
0.10
4.3
Keywords and Ads Variations summary
Keyword
clicks
impressions
ctr %
avg cpc
avg. pos
"how to get happy"
75
882
8.50%
$0.04
1.9
"how to be happy"
38
1,174
3.23%
$0.04
4.1
unhappy (with negative keywords)
15
1,250
1.20%
$0.10
4.3
Ads Variations
% Served
happy ad group
How to Be Happy Learn How to Be Happy Free Ebook, Download Now! HowtoBeHappy.org
74
1,289
5.74%
53.9%
How to Be Happy Learn How to Be Happy by living the Daily Affirmation HowtoBeHappy.org
44
1,104
3.98%
46.1%
unhappy ad group
I want to Be Happy Be Happy. Take Control of your Life Free Ebook, Download Now! HowtoBeHappy.org
8
643
1.24%
51.4%
Want to Be Happy? Learn How to Be Happy Free Ebook, Download Now! HowtoBeHappy.org
7
576
1.21%
46.1%
A one line summary of his book :)
Daily Affirmation: I am always truthful, positive and helping others!